WHAT PEOPLE SAY,
IN THEIR OWN WORDS.

Smart, authentic, and genuinely invested in growing others — that's Ugne. She brings sharp thinking and real-world experience, and is a well-recognized public speaker who makes complex negotiations feel practical and even fun. Her negotiation courses and lectures have been incredibly valuable for our Microsoft BC Partner Community: not theoretical, but grounded, honest, and applicable. What sets Ugne apart is why she does it. She genuinely cares, shows up with energy and authenticity, and is deeply committed to helping people grow. No fluff, just impact.

Ugne delivered exceptional negotiation masterclasses for the Microsoft BC Talent group. She brings a combination of deep experience, practical knowledge and an engaging facilitation style that connects with participants at all levels. Her ability to break down complex negotiation concepts into accessible, real-world strategies made the sessions not only highly informative, but also immediately applicable. What really stands out is Ugne's talent for creating a learning environment that feels both safe and dynamic — encouraging debate, promoting curiosity, and empowering learners to explore new approaches without hesitation. I highly recommend Ugne for any learning initiative focused on negotiation, communication, or professional development.

I have worked with Ugne on multiple large IT contract negotiations. She always found solutions that worked for both parties, while consistently adding value across the technical, commercial, legal and strategic dimensions of the deal. When negotiations became complex, Ugne remained firm, well-prepared and assertive with internal and external stakeholders.

Ugne communicates with clarity and confidence, capturing her audience's attention and ensuring her message resonates. Her practical, hands-on advice has proven invaluable in navigating complex situations. Our team has greatly appreciated her training sessions, which have empowered us to handle challenges more effectively. As a result, we've improved our communication with clients and are now delivering stronger, more successful projects.

I was negotiating a large and complex contract with an enterprise customer, where Ugne was lead negotiator on the other side. Working intensively on a high-stakes deal, I had the pleasure to learn from and trust Ugne. She was a brilliant, straight-talking and deeply professional counterpart: always well prepared, with deep knowledge of technical, commercial and regulatory concepts, navigating effortlessly between business outcomes and contract details. While Ugne negotiated passionately and persuasively for her priorities and often got her will, she also knew when to listen and collaborate to reach a common goal. I would be grateful for an opportunity to work with Ugne again — either as part of my own team or as a trusted and admired counterpart.

Their negotiation sessions and content were consistently among the highest-rated, and I especially appreciated Ugne's energy, expertise, and genuine engagement with the learners. She brought so much enthusiasm and real presence to every workshop. I had the pleasure of working with Firm&Fair and Ugne during my time with Microsoft's BCtalent initiative, where she trained participants in negotiation skills through both sessions and workshops. It was truly a pleasure collaborating with her.

Negotiation session at the Microsoft EMEA Directions was one of the highlights of the event for me. Ugne combines real business experience with a human and empathetic style. She doesn't just share theory; she shows how to apply negotiation skills in real situations. She's also an impressive speaker: confident, clear and engaging, with a charismatic presence that draws people in. Her insights have helped me in my own negotiations. I can highly recommend working with her or attending one of the Firm&Fair trainings.

I have worked with Firm&Fair across a variety of capacities — deal advisory, management consulting, and negotiation training — and her presentations at several events were always engaging and well-received. Ugne understands and addresses specific needs rather than offering generic solutions, and her insights on strategic points encouraged us to approach challenges in ways we hadn't considered. I would highly recommend Firm&Fair and Ugne to any business looking to enhance its dealmaking competencies.

The negotiation keynote was packed with real-life examples of difficult trade situations and how to handle them — practical, engaging and immediately applicable. I would definitely recommend Ugne Fink-Jensen as a negotiation guru.

My biggest takeaway from the Firm&Fair negotiation workshop was this: preparation is everything (but you need to know how), and always focus on facts instead of perceptions. I can recommend this programme to any business leader looking to improve their negotiation skills.

Ugne not only knows her stuff but also how to negotiate it. I, of all people, would know because I met her on the other side of the negotiation table, not once but consistently over a long period. She is open and friendly yet very professional: consistent and demanding yet pragmatic, always looking to find solutions that bridge the interests of both parties. She knows her way around large-scale, complex IT deals, and even under time pressure in a late hour, her smile is not far away. I can only give her my very best recommendations — and I have met many people across the negotiation table over the years.

As my close collaboration partner and lead negotiator in business negotiations, Ugne consistently had the upper hand and quickly became the preferred professional to work with for many. Her reputation as a determined, strong international professional who gets the job done with superior results preceded her.

I would advise any business professional to listen to what Ugne brings to the table and strongly recommend her without hesitation.

The International Business Negotiation workshop led by Ugne was one of the most useful and interesting workshops I have attended. Both the content and practical exercises were excellent. Would highly recommend it to anyone!